jollibeeの歴史をwikiを使って簡単にまとめてみた。
Jollibee Foods Corporation (also called JFC and popularly known simply as Jollibee), is a Filipino multinational chain of fast food restaurants headquartered in Pasig. JFC is the owner of the popular fast food brand Jollibee, dubbed as Asia's answer to McDonald's in the fast food burger business.
With the success of its flagship brand, JFC acquired some of its competitors in the fast food business in the Philippines and abroad such as Chowking, Greenwich Pizza, Red Ribbon, Mang Inasal, and Burger King Philippines.3 As of January 2015, JFC had a total of more than 3,000 stores worldwide,4 with system-wide retail sales totaling 82.1 billion pesos for the fiscal year 2011.
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In 1975,At first,founder of jollbee Mr. Tony Tan Caktiong an his familiy opend a Magnolia Ice Cream. In 1978, Then the family decided changing the business form ice cream to hot dogs.
1981
Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company.
1881 part 2
the chain opened successful milestone stores in the following years: its 100th branch in Davao in 1991; its 300th store in Balagtas, Bulacan in 1998;its 500th store in Basilan in 2004; its 800th store in Malaybalay City, Bukidnon on October 18, 2013.
But, as of january 2015 there were more than 3000 stores around the world.
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